Tool catalog

All 106 tools Claude can use with your data, grouped by platform. Everything is read-only read-only by default; the Google Ads campaign actions and Google Sheets writes write are opt-in and always ask for confirmation before changing anything.

Meta Ads

check_meta_connection read	Check whether a Meta Ads account is connected.
get_meta_ad_accounts read	List all Meta ad accounts available to you.
list_meta_campaigns read	All campaigns with status, objective and budget — auto-paginates large accounts.
get_meta_account_overview read	One-call report: totals, change vs previous period, trend, top campaigns, demographics.
get_meta_campaign_insights read	Campaign-level performance incl. ROAS, custom action types and video metrics.
get_meta_adset_insights read	Ad-set performance with optimization goal.
get_meta_ad_insights read	Ad-level performance, optional creative + landing URLs.
get_meta_breakdown_insights read	Age / gender / placement / device / country / region splits.
get_meta_creative_insights read	Performance by creative with ad copy, thumbnails and links.
get_meta_custom_report read	Any metrics with up to two breakdowns.
analyze_meta_wasted_spend read	Ads with spend and zero conversions.
get_meta_targeting read	Targeting settings per ad set.
get_meta_reach_frequency_prediction read	Forecast the reach and impressions a budget would buy — quote only, nothing reserved.
list_meta_action_types read	Common Meta action types you can pass to the insight tools.
list_meta_available_metrics read	Catalog of every metric and breakdown for custom reports.

Facebook Pages (organic)

check_facebook_page_connection read	Check whether a Facebook Page is connected.
get_facebook_page_profile read	Page name, category, fans and followers.
get_facebook_page_posts read	Recent posts with reactions, comments, shares.
get_facebook_page_insights read	Page impressions, engagement, net new fans.

Google Ads (reporting)

check_google_ads_connection read	Check whether a Google Ads account is connected.
list_google_ad_accounts read	All accessible accounts, direct and via MCC.
get_google_account_overview read	One-call report with period change, trend and channel & device split.
get_google_campaigns read	Every campaign type in one call — the default campaign report.
get_google_ads_insights read	Ad-group performance; optional top ads with creative.
get_google_ads_creatives read	Ad-level data with headlines, descriptions, images and landing URLs.
get_google_video_ad_creatives read	Video ads with YouTube IDs, thumbnails and video metrics.
get_google_pmax_campaigns read	Performance Max campaigns only.
get_google_pmax_asset_groups read	PMax asset-group performance by creative theme.
get_google_pmax_search_insights read	Search-term categories PMax matched against.
get_google_demand_gen_campaigns read	Demand Gen campaigns with video quartile retention.
get_google_demand_gen_ad_groups read	Ad groups inside Demand Gen campaigns.
analyze_google_search_terms read	Top queries + negative-keyword candidates.
analyze_google_wasted_spend read	Keywords with spend and zero conversions.
get_google_conversion_actions read	Conversions and value by conversion action.
get_google_campaign_targeting read	Locations, languages, devices, ages, genders, audiences.
get_google_recommendations read	Google's own optimization suggestions with estimated impact.
get_google_custom_report read	Any resource, metric and segment — keywords, search terms, quality scores and more.
list_google_available_metrics read	Catalog of every resource, metric and segment for custom reports.

Google Ads — actions

create_google_search_campaign write	Build a Search campaign (budget, ad group, responsive search ad, keywords) — created paused; preview first, then confirm.
create_google_display_campaign write	Display campaign with a Responsive Display Ad — created paused; preview first, then confirm.
create_google_video_campaign write	YouTube Video Action campaign from your video IDs — created paused; preview first, then confirm.
add_google_keywords write	Add targeting keywords to an ad group — spends within the existing daily budget.
add_google_negative_keywords write	Add campaign-level negative keywords — only ever prevents spend.
set_google_campaign_status write	Pause or enable a campaign — enabling starts spend, so it requires confirmation.
set_google_adgroup_status write	Pause or enable an ad group within a campaign's existing budget.
update_google_campaign_budget write	Change a campaign's daily budget — shows current → new as a preview, then confirm.

Google Keyword & Reach Planning

get_google_keyword_ideas read	Keyword Planner — new keyword ideas with volume, competition and bid ranges.
get_google_keyword_historical_metrics read	Exact metrics + 12-month trend for a known keyword list.
get_google_keyword_forecast read	Predicted clicks, cost and conversions for a keyword plan over a future date range.
get_google_reach_forecast read	Reach Planner — reach, impressions and frequency a YouTube/video budget would achieve.

TikTok Ads

check_tiktok_connection read	Check whether a TikTok Ads account is connected.
list_tiktok_accounts read	Advertiser accounts under the connected Business Center.
get_tiktok_campaigns read	All campaigns with status, objective and budget.
get_tiktok_account_overview read	One-call account report with change, trend and top campaigns.
get_tiktok_account_totals read	Deduplicated account totals incl. unique reach.
get_tiktok_campaign_insights read	Campaign-level performance.
get_tiktok_adgroup_insights read	Ad-group performance.
get_tiktok_ad_insights read	Ad-level performance with creative thumbnails and post links.
get_tiktok_custom_report read	Any metrics + audience/time dimensions + shopping metrics.
analyze_tiktok_wasted_spend read	Ad groups with spend and zero conversions.
get_tiktok_targeting read	Targeting settings per ad group.
get_tiktok_reach_estimate read	Forecast reach, impressions, CPM and frequency for a budget — nothing is created or reserved.
list_tiktok_available_metrics read	Catalog of every metric and dimension for custom reports.

TikTok Organic

check_tiktok_organic_connection read	Check whether a TikTok creator account is connected.
get_tiktok_account_profile read	Creator profile, follower and like stats.
get_tiktok_organic_posts read	Recent videos with views, likes, comments, shares.

LinkedIn Ads

check_linkedin_connection read	Check whether LinkedIn Ads is connected and which account is selected.
list_linkedin_accounts read	Accessible LinkedIn ad accounts.
get_linkedin_account_overview read	One-call overview: account totals plus top campaigns by spend.
get_linkedin_campaigns read	Campaign performance incl. leads and cost per lead.
get_linkedin_campaign_groups read	Portfolio-level performance by campaign group.
get_linkedin_creatives read	Per-creative performance to find winning concepts.
get_linkedin_demographics read	Splits by job title, function, seniority, industry, company size and more.
get_linkedin_video_analytics read	Video views, quartile completions and completion rate per campaign.
get_linkedin_leadgen read	Lead Gen Form opens, completion rate and cost per lead.
get_linkedin_custom_report read	Any pivot and metric fields, incl. viral (organic halo) variants.
list_linkedin_available_metrics read	Catalog of every metric and pivot for custom reports.

Google Analytics 4

check_ga4_connection read	Check whether GA4 is connected and which property is selected.
list_ga4_properties read	GA4 properties the connected Google account can access.
get_ga4_overview read	One-call site overview: totals plus top sources, landing pages, device and country splits.
get_ga4_traffic_sources read	Traffic quality by source / medium / campaign.
get_ga4_landing_pages read	Landing-page sessions, engagement and conversions.
get_ga4_top_pages read	Top content by views, users and engagement time.
get_ga4_events read	Event counts, users and value — audit what's firing.
get_ga4_ecommerce read	Revenue, purchases, top products and funnel metrics.
get_ga4_audience read	Device, country and new-vs-returning breakdowns.
get_ga4_realtime read	Active users right now (last 30 minutes).
get_ga4_custom_report read	Any GA4 dimensions and metrics.

Shopify

check_shopify_connection read	Check whether a Shopify store is connected.
get_shopify_revenue_summary read	Revenue, orders, AOV, refunds.
get_shopify_orders read	Order-level detail.
get_shopify_top_products read	Best sellers by revenue or units.
get_shopify_customers read	Customer analysis and LTV.
get_shopify_traffic_sources read	Orders by traffic source / referrer.
get_shopify_checkout_funnel read	Funnel and abandonment.
get_shopify_inventory_health read	Stock and low-inventory flags.

Google Sheets

list_my_google_sheets read	Connected sheets and their IDs.
get_google_sheet_metadata read	Tabs, sizes and a header preview.
read_google_sheet_range read	Read cell values from a tab or range.
search_google_sheet read	Find rows matching a column value.
append_google_sheet_rows write	Append rows to the bottom of a tab.
update_google_sheet_range write	Overwrite cells in a specific range.
create_google_sheet_tab write	Add a new tab to an existing sheet.

Cross-platform

get_cross_platform_overview read	Blended spend, ROAS and decision signals across channels.
create_shareable_dashboard read	Client-ready HTML dashboard link.
get_subscription_status read	Plan and connected accounts per platform.