Ad platforms

LinkedIn Ads

Analyze B2B campaigns the right way — connect delivery, engagement, lead quality and professional audience fit (job title, seniority, industry, company), not just cheap clicks. Read-only.

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B2B mindset. SyncMetrics is told not to judge LinkedIn by CPC or CPL alone — it weighs decision-maker fit, lead quality and pipeline impact wherever the data allows.

Prerequisites

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A LinkedIn ad account with Viewer/Analyst access
A LinkedIn app approved for the Marketing Developer Platform (scopes r_ads + r_ads_reporting)
LinkedIn Ads authorized on your dashboard, and Claude (or another MCP client)

Connecting LinkedIn Ads

On your dashboard, click Connect LinkedIn Ads and grant read-only access.
Pick the ad account(s) SyncMetrics should report on, then Save selection.
In Claude, add https://mcp.syncmetrics.io and sign in with the same account.

What you can do

Campaign health & creative

Spend, impressions, CTR, CPC, CPM, engagement, leads, cost per lead and conversions at account, campaign group, campaign and creative level.

Audience & ABM quality

Break performance down by job title, job function, seniority, industry, company size, company, region or country — LinkedIn's unique B2B advantage.

Lead gen & video

Lead Gen Form opens, leads, form completion rate and CPL; plus video views, view rate, CPV and quartile completion for hook and retention analysis.

Tools

`get_linkedin_account_overview`	One-call B2B overview: totals + top campaigns.
`get_linkedin_campaigns`	Campaign-level performance.
`get_linkedin_campaign_groups`	Portfolio-level performance by campaign group.
`get_linkedin_creatives`	Creative / ad performance.
`get_linkedin_demographics`	Job title, function, seniority, industry, company size, company, region.
`get_linkedin_video_analytics`	Views, view rate, CPV, quartile completions.
`get_linkedin_leadgen`	Lead form opens, leads, completion rate, CPL.
`get_linkedin_custom_report`	Any pivot and metric fields you choose.
`list_linkedin_accounts`	List the ad accounts you can access.

Example prompts

How are my LinkedIn Ads doing this month? Give me a B2B health check.”
Which job titles and industries engage most with my ads?”
Analyze my Lead Gen Forms — where's the friction and which offer wins?”
Reallocate my LinkedIn budget toward the best-quality audiences.”

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